· Confectioners, bakers and pastry chefs have the chance to win one of five trips to a cocoa farm in Ghana as part of a contest
Wieze/Belgium, June 23, 2011 – Since 1911, Callebaut® has become the preferred partner for chocolate and chocolate-related products for skilled professionals active in the confectionery, pastry, restaurant and catering communities. This year, Callebaut® is proud to celebrate its anniversary: 100 years of Callebaut® Finest Belgian Chocolate.
With the year-long “100 years 100 faces 100 reasons” campaign, Callebaut® is commemorating the success of its iconic chocolates, such as 811 (dark), 823 (milk) and W2 (white), which have all set new standards for the category and have long been praised by the global chocolate community. Just last week, the first batch of Callebaut® chocolate wrapped in the specially designed anniversary packaging left the chocolate factory in Wieze, the home of Callebaut® chocolate. The celebration of the 100th anniversary of Callebaut® chocolate will continue throughout 2011 with promotional activities, competitions and special events worldwide – all aimed at saying thank you to everyone related to the brand and highlighting Callebaut®’s best-in-class products.